Ethos Pathos & Logos How To Use Persuasive Ad Techniques. Logos are persuading an audience by the use of reasoning. An author would use ethos to show to his.
Just using one of these techniques might not always be effective so its important to try to include all three. This will cause the reader to think that the shoes are very good for sports. Ultimately ethos is all about trust.
By establishing ourselves as a credible source of information and providing content that.
An appeal to emotion. Persuasive Techniques Essay 510 Words 3 Pages. An advertisement using pathos will attempt to evoke an emotional response in the consumer. Ethos is the appeal to character.