Ethos Pathos Logos Name. Pathos is an appeal to emotion and is a way of convincing an audience of an argument by creating an emotional response. Arguments can contain ethos by utilizing the reputation of their subject or by using language evidence and images in support of the character they wish to present.
Finally logos puts logic into play by using evidence and facts. Ethos Pathos and Logos are modes of persuasion used to convince audiences. Ethos Pathos and Logos are three integral parts of any rhetorical persuasion whether it is a persuasive paper a weekly journal or an advertisement for toothpaste.
The audience may not realize but companies but an immense amount of time and effort into the ethos pathos and logos of their advertisement.
Aristotles modes for persuasion - otherwise known as rhetorical appeals - are known by the names of ethos pathos and logos. Audiences respond to arguments based on Ethos. Ethos Pathos Logos. Ethos Logos and Pathos.