Ethos Pathos Logos Using Celebrity

Ethos Pathos Logos Using Celebrity. Lastly logos is something on logic facts and figures. Sometimes it is a positive emotion such as happiness.

They can appeal to ethos pathos and logos and the following advertisements show a great example of each. Other times advertisers will use negative emotions such as pain. Beauty products appeal to peoples sensibilities which makes it appropriate for marketers to use methods that enhance the psychological levels of appeal.

Finally logos puts logic into play by using evidence and facts.

They can appeal to ethos pathos and logos and the following advertisements show a great example of each. The got milk ad above shows ethos by using a celebrity to endorse the product. Ethos Pathos and Logos. Each category invokes a different appeal between speaker and audience.