Fedex Logo Arrow Meaning. Creative logo designed by judd madden for e2 consulting. But that’s a misconception, an illusion created by a professional designer.
In fact, there is an arrow within the negative space of the letters “e” and “x.” a clean arrow hidden within the fedex logo design. Fedex evolution and hidden meaning of the fedex logo While there isn’t anything incredibly groundbreaking in the colors or simple type, there is a hidden gem in there.
Meaning and history evolution of the fedex logo.
The fedex logo story is a legend in the industry, with the simple design of a “hidden” arrow in the whitespace hailed as revolutionary at the time. So they're officially retiring all of their logo colors save for the standard purple and orange. A company’s logo design is a visual representation of their company and it is the image that their customers associate with their business over time. Amazon has used a number of logos over the years.
