Fedex Logo Secret Arrow. While there isn’t anything incredibly groundbreaking in the colors or simple type, there is a hidden gem in there. Amazon from ‘a’ to ‘z’, amazon has it all…and a smile.
Amazon is another brand whose logo works subtle messaging into its subtext. Personally, i think that the fedex logo is one of the best logos in the world. Below, the secret messages, symbols, and other cleverness in 12 exemplary logos.
The n and w within the circle are fairly obvious, but did you know the circle also serves as a compass?
The arrow was formed between the words “e” and “x”. Fedex is an incredibly popular shipping company, and its logo is plastered on trucks and planes all over. While there isn’t anything incredibly groundbreaking in the colors or simple type, there is a hidden gem in there. Thanks to clever positioning, the amazon’s smile has become as popular and identifiable as the logo itself.
