Ibm Think Logo History. The ibm logo history is a perfect representation of the evolution of minimalism and simplicity done the right way. A brief history of thinkpads, from ibm to lenovo logo via ibm.
Ibm is also known as big blue after the color of its logo. The proof is in its rich and colorful history, laden with technical feats, workplace breakthroughs, and yes, the occasional legal drama. At an uninspiring sales meeting, watson interrupted, saying the trouble with every one of us is that we don't think enough.
He decided on the spot that henceforth think would be the company’s slogan, and ordered a subordinate to post a placard with “think” printed on it in bold letters on the wall of the room the following morning.
The ornate, rococo letters that formed the ctr logo were replaced by the words business machines in more contemporary sans. Ever since its inception under ibm in 1992, the thinkpad brand has seen its fair share of successes and failures. A brief history of thinkpads, from ibm to lenovo logo via ibm. Watson, sr., first introduced think as an ibm slogan in the 1920s.
