Logo Design Vs Branding. Graphic design is essentially the creation of all those logos images websites and colors that help your brand stand out. The best way to describe this relationship is by saying that a logo design is one part of your brand which also includes a number of other things.
You cant just design a logo and say thats our branding Its factually incorrect. The best way to describe this relationship is by saying that a logo design is one part of your brand which also includes a number of other things. The actual power to be leveraged behind an awesome logo is not in the logos design and creativity but the uniqueness definition clarity and articulation of the bigger brand behind it.
A logo is therefore an easily recognizable design element that often constitutes a symbol name trademark or specifies the colour.
What It Is For one a logo design is just a scratch on the surface while branding is everything else that forms whats underneath. Design firms and marketing experts have come to simply branding to mean the promotion of your logo or your corporate colors on all your marketing collateral. There has been some recent discussion on the web about this topic about your logo not being your brand. A product with good branding and a simple attractive logo can drive more customers to the business.
