Logo Vs Brand. Lets use Nike as an example and consider the differences between a logo and a brand. Many businesses choose to apply for trademark protection on their logos.
While a logo is only a small simple mark a brand includes every single touch-point your customers have with your company. A logo identifies a business via the use of a mark or icon. Identity or visual identity or visual identity system or brand identity system is a package of visual devices that an organization uses to communicate the brand such as graphic imagery a color system fonts and yes a logo.
That is a brief overview of the elements that can be put together to make your brands identity more robust than just a logo.
To build a great brand there are three key terms you need to be aware of. The visual aspects that form part of the overall brand. A stacked centered layout works well on labels and signage but a horizontal layout may be best in the header of a website in a banner ad or on the spine of a printed brief or annual report. Logo VS Brand Mark Youve no doubt heard the terms Logo and Brand Mark thrown around many before before but maybe not quite understood the difference between the two.
