Logos Appeal. The concepts of ethos pathos logos and kairos are also called the modes of persuasion ethical strategies or rhetorical appeals. Uofleduwritingcenter writinglouisvilleedu 502852-2173 Logos Ethos Pathos Kairos Pathos Greek for suffering or experience Focuses attention on the values and beliefs of the intended audience.
To use logos would be to cite facts and statistics historical and literal analogies and citing certain authorities on a subject. When the question is about writing logical appeals logos it is usually meant that the writer has to describe some relationships rational presentationThe point is that they need to be built up in a manner that your readers could hardly refute. It requires the writer to form a standpoint and prove it using a logical fallacy facts and reasoning.
The reasoning the author uses.
Logos uses facts and evidence to convince a reader or listener of the strength of your argument. An author can appeal to an audiences intellect by using information that can be fact checked using multiple sources and thorough. The reasoning the author uses. Ultimately ethos is all about trust.
