Logos Basic Definition. One of the three Aristotelian appeals. Ethos or the ethical appeal means to convince an audience of the authors credibility or.
Ethos Pathos and Logos Definition and Examples. The definition of logos in literature is a rhetorical device that appeals to logic and reason. His firm often works with the.
Aristotles modes for persuasion - otherwise known as rhetorical appeals - are known by the names of ethos pathos and logos.
They are often used in speech writing and advertising to sway the audience. Usually evident as facts numbers or statistics. They are also referred to as the three artistic proofs Aristotle coined the terms and are all represented by Greek words. Also called the logical appeal logos examples in advertisement include the citation of statistics facts charts and graphs.
