Logos Definition And Effect. One of the three Aristotelian appeals. Greek philosopher Aristotle provided a definition of logos in his work Rhetoric where he used logos to mean reasoned discourse specifically in the realm of public speaking.
They are means of persuading others to believe a particular point of view. The definition of logos in literature is a rhetorical device that appeals to logic and reason. Logos is the Greek word for word however the true definition goes beyond that and can be most closely described as the word or that by which the inward thought is.
Ethos is the Greek word for character.
Companies like Motorola McDonalds and Volkswagen all have a symmetrical logo. Ethos is the Greek word for character. Logos is appealing to logic by use of verifiable data. What Is Logos Definition Examples Of Logos In Literature.