Logos Definition In Writing. They are often used in speech writing and advertising to sway the audience. Logos or the appeal to logic means to convince an audience by use of logic or reason.
Ethos Pathos and Logos are modes of persuasion used to convince audiences. Each category invokes a different appeal between speaker and audience. Pathos elicits emotions in the audience.
They are means of persuading others to believe a particular point of view.
Logos is a greek word with a variety of different meanings including reason discourse and plea among others. Each category invokes a different appeal between speaker and audience. They are also referred to as the three artistic proofs Aristotle coined the terms and are all represented by Greek words. Ethos Pathos and Logos are modes of persuasion used to convince audiences.