Logos Ethos. Ethos Pathos Logos. Ethos pathos and logos are modes of persuasion used to convince and appeal to an audience.
They are also referred to as the three artistic proofs Aristotle coined the terms and are all represented by Greek words. Speakers can use educational qualifications work experience or. Emotional bond with your listeners.
You need these qualities for your audience to accept your messages.
Ethos Pathos Logos. The concepts of ethos pathos logos and kairos are also called the modes of persuasion ethical strategies or rhetorical appeals. In advertisement industry ethos could be identified through the product which is endorsed by celebrity someone in a uniform and professional looking people. Ethos Pathos Logos.
