Logos Good Definition. Logos is the persuasive technique that aims to convince an audience by using logic and reason. Ethos pathos and logos are the three categories of persuasive advertising techniques.
Each category invokes a different appeal between speaker and audience. That Jesus Christ the eternal Son of God became man was born of a virgin worked miracles fulfilled prophecy literally and physically suffered. Logos is the Greek word for well word.
The word logic is derived from logos.
Logos is the persuasive technique that aims to convince an audience by using logic and reason. Each category invokes a different appeal between speaker and audience. Logos is the Greek word for word however the true definition goes beyond that and can be most closely described as the word or that by which the inward thought is. You might be thinking that logic is dry and boring.
