Logos Pathos Ethos Advertisements. Ethos Pathos and Logos in an Advertisement. Of their loved ones.
Logos is an appeal to our abilities to use logic and reasoning or in other words persuading with logic. Thats why they should buy from you and patronize your stores. Ethos or the ethical appeal means to convince an audience of the authors credibility or.
They are particularly strong in logos and ethos.
Celebrities have become increasingly popular in these advertisements as demonstrated here with the use of David Beckham for Rolex. This ad is successful since. These are the categories of persuasive tools that we typically discuss when analyzing the rhetoric of advertisements and other texts too. These would be considered pathos.
