Logos Pathos Ethos And Mythos. Engages our sense of identifying what is credible. Ethos is the credibility of the speaker or writer.
Ethos calls upon the ethics or what wed call the values of the speaker. Aristotles modes for persuasion - otherwise known as rhetorical appeals - are known by the names of ethos pathos and logos. Engages our intellect through the written word.
The Strengths and Weaknesses of Ethos Pathos and Logos.
Fry IDSA Brigham Young University Engineering industrial design and business are three disciplines that work together in the world of product development. Ethos means character and it is an appeal to moral principles. Pathos is the Greek word for both suffering and experience The words empathy and pathetic are derived from pathos. Each category invokes a different appeal between speaker and audience.
