Logos Pathos Ethos Are. Your credibility and character. The ethos appeal is also known as an appeal to ethics.
Today it is used as the three persuasive appeals -- distinct ways to successfully convince an audience that a particular stance belief or conclusion is correct. Ethos pathos and logos are modes of persuasion used to convince and appeal to an audience. The concepts of ethos pathos logos and kairos are also called the modes of persuasion ethical strategies or rhetorical appeals.
Aristotle coined logos ethos and pathos as the three pillars of rhetoric.
They are often used in speech writing and advertising to sway the audience. They are means of persuading others to believe a particular point of view. In order to engage an audience on a particular topic the person presenting the information must first establish him or herself as someone that can be trusted or as. Aristotle mainly came up with these modes of persuasion including three major techniques.
