Logos Pathos Ethos Aristotle. A persons credibility is based on a number of factors including the following. Would it break the internet.
In his book Rhetoric he defined these 3 Greek words. Ethos logos pathos. Aristotles rhetoric focused largely on the three artistic proofs of ethos logos and pathos.
Logos Ethos Pathos Using logos ethos and pathos will help you to master the art of persuasion.
These three categories have since been commonly referred to as Aristotles three modes of proof. The Book The Man As you hear or read an argument you should ask yourself. Ethos calls upon the ethics or what wed call the values of the speaker. Ethos Pathos Logos Ethos.