Logos Pathos Ethos Commercials. The credible actor in this commercial is Taylor Swift who is a famous song artist. The description is written in a tone of assurance.
The got milk ad above shows ethos by using a celebrity to endorse the product. Today filmmakers and advertisers like the ones here at We The Project are still using the same techniques in order to appeal to and persuade their audiences. Ethos Pathos and Logos are persuasive techniques first classified by the Greek philosopher Aristotle over 2000 years ago.
In todays society advertisements on billboards on television and in magazines have a large influence on what consumers choose to buy.
The description is written in a tone of assurance. She is gorgeous and has beautiful skin. The got milk ad above shows ethos by using a celebrity to endorse the product. Ethos Pathos and Logos are persuasive techniques first classified by the Greek philosopher Aristotle over 2000 years ago.
