Logos Pathos Ethos Def. Influencing by appealing to emotion or a sense of justice and values. Ultimately ethos is all about trust.
However each of the three sides have different positive and negative aspects. Each category invokes a different appeal between speaker and audience. Appeals to the audiences capacity for empathy often by using an imaginable story to exemplify logical appeals.
They are often used in speech writing and.
Engages our intellect through the written word. Influencing using arguments that appear to be logical including rational arguments and the use of facts and figures. According to Aristotle rhetoric is the ability in each particular case to see the available means of persuasion He described three main forms of rhetoric. Ethos Pathos Logos Snell.
