Logos Pathos Ethos Exercises. Using your argumentation research paper sources find and write down two specific examples each for logos pathos and ethos. The purpose of an advertisement is to persuade people to do something.
English Language Arts ELA Gradelevel. The art of using language persuasively and effectively Logos Logic The use of logic rationality and critical reasoning to persuade. Appeals to the audiences capacity for empathy often by using an imaginable story to exemplify logical appeals.
Take the following quiz and well see if you know your stuff on pathos ethos and logos.
Senator McCain said the other day. Uofleduwritingcenter writinglouisvilleedu 502852-2173 Logos Ethos Pathos Kairos Pathos Greek for suffering or experience Focuses attention on the values and beliefs of the intended audience. Each category invokes a different appeal between speaker and audience. Ethos pathos and logos are the three categories of persuasive advertising techniques.