Logos Pathos Ethos Greek. They are also referred to as the three artistic proofs Aristotle coined the terms and are all represented by Greek words. In his book Rhetoric he defined these 3 Greek words.
The Greek philosopher Aristotle divided the means of persuasion appeals into three categoriesEthos Pathos Logos. In classical Greek Rhetoric there are three standard approaches in which one can make a convincing argument. Understanding logos pathos and ethos gives us insight into why popular persuasive techniques in advertising are so effective.
2300 years ago Aristotle determined the components needed for persuasive speaking.
Uofleduwritingcenter writinglouisvilleedu 502852-2173 Logos Ethos Pathos Kairos Pathos Greek for suffering or experience Focuses attention on the values and beliefs of the intended audience. Ethos Logos and Pathos Aristotle Plato In approximately 300 BCE. They are also referred to as the three artistic proofs Aristotle coined the terms and are all represented by Greek words. Understanding logos pathos and ethos gives us insight into why popular persuasive techniques in advertising are so effective.
