Logos Pathos Ethos Kairos Definitions. In this article I want to highlight five even more critical terms that lie at the foundation of all persuasive arguments. Each store has its own logo designed to convey its position in the marketing community.
Ethos Logos Pathos are modes of persuasion used to convince others of your position argument or vision. These three terms along with kairos and telos were used by Aristotle to help explain how rhetoric functionsIn ancient Greece these terms corresponded with basic components that all rhetorical situations have. Logos seeks to persuade the reader intellectually.
Instead kairos depends on context.
Ethos Pathos Logos Ethos. Logos appeals to the mind. Logos seeks to persuade the reader intellectually. Use Ethos to explore the morality and the ethics of the plot throughout the characters journey.
