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Logos Pathos Ethos Kairos Telos. These three terms along with kairos and telos were used by Aristotle to help explain how rhetoric functionsIn ancient Greece these terms corresponded with basic components that all rhetorical situations have. Abraham Lincoln constructs ethos in his speech by making himself the American soldiers and people appear caring skilled or knowledgeable.
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January 13 2016 eng101journal. The concepts of ethos pathos logos and kairos are also called the modes of persuasion ethical strategies or rhetorical appeals. Thunbergs speech invokes kairos to provoke the audience into action.
Advertisers often use pathos to appeal to an audiences emotions like making them feel sorry for their subject.
Abraham Lincoln constructs ethos in his speech by making himself the American soldiers and people appear caring skilled or knowledgeable. Review the rhetorical pyramid get a firm grasp of ethos pathos logos kairos and telos and start making more compelling videos. These categories interact with one and other in varying degrees to form the presentation of an advertising message to an audience. Ethos Pathos and Logos Definition and Examples.
