Logos Pathos Ethos Mythos. Ethos is the credibility of the speaker or writer. A common use of pathos would be to draw pity from an audience.
In order to engage an audience on a particular topic the person presenting the information must first establish him or herself as someone that can be trusted or as. Finally logos puts logic into play by using evidence and facts. They are referred to as the three pillars of persuasion - ethos pathos and logos.
They are referred to as the three pillars of persuasion - ethos pathos and logos.
Ethos means character and it is an appeal to moral principles. Ethos Ethos refers to your credibility. Way back in the daythe fourth century BC to be exactthe Greek philosopher Aristotle wrote On Rhetoric a huge treatise on the art of well convincing people to see things your wayIn it he outlines three modes of persuasion. Finally logos puts logic into play by using evidence and facts.