Logos Pathos Ethos Persuasion. They are referred to as the three pillars of persuasion - ethos pathos and logos. Ethos Secondly persuasion may come through the hearers when the speech stirs their emotions.
In order to engage an audience on a particular topic the person presenting the information must first establish him or herself as someone that can be trusted or as. They are also referred to as the three artistic proofs Aristotle coined the terms and are all represented by Greek words. How to use ethos pathos and logos.
Ethos is an appeal from a position of authority.
You might find the concepts in courses on rhetoric psychology English or in just about any other field. Aristotle identified these appeals as the major role players in the act of persuasion. In his book Rhetoric he defined these 3 Greek words. In order to engage an audience on a particular topic the person presenting the information must first establish him or herself as someone that can be trusted or as.
