Logos Pathos Ethos Triangle. They are also referred to as the three artistic proofs Aristotle coined the terms and are all represented by Greek words. To successfully give a persuasive presentation you can consider the Rhetorical triangle as suggested by Aristotle which balances the following three concepts proposed by Aristotle the three pillars of persuasive speech.
They are means of persuading others to believe a particular point of view. Ethos is employed to convince by offering credibility. A compelling argument sales pitch speech or commercial uses elements of these 3 strategies.
Aristotle defined the three key persuasive appeals of logos ethos and pathos and the theory of rhetoric was born.
Ethos Pathos and Logos are persuasive techniques first classified by the Greek philosopher Aristotle over 2000 years ago. Ethos is the credibility of the speaker or writer. Ethos pathos and logos form what is called the rhetorical triangle A combo of all 3 appeals is most likely to persuade the audience. However the components that make up the rhetorical triangle logos ethos and pathosare crucial elements to most forms of academic writing.
