Logos Refers To. Logos is one of the three kinds of artistic proof in Aristotles rhetorical theory. Logos refers to the logical appeal of the speech.
Way back in the 4th century BCE the ancient philosopher Aristotle understood the power of these 3 modes of persuasion. They are often used in speech writing and advertising to sway the audience. Academic arguments research papers rely on logos.
Ethos Logos Pathos are modes of persuasion used to convince others of your position argument or vision.
Also called rhetorical argument logical proof and rational appeal. Aristotle considered logos one of. Logos or the appeal to logic means to convince an audience by use of logic or reason. An argument using logos is using logic to appeal to the audience.
