Logos Using Negative Space. You can clearly see the plane image between two Fs. The logo will bring an element of surprise to the table but the fact that your viewer had to focus on spotting the hidden pun will make it memorable in a way that typical logos cannot.
18 Clever Logos Using Negative Space. You can clearly see the plane image between two Fs. Negative Space logo maker creates a negative space logo for free.
Less is More.
For example in a picture of a palm tree against the sky the shape of the tree is the positive space. Fed-Exs little white arrow formed by the space between the E and the X is a detail that many people dont even notice but its appreciated by fans of. It is the portion of a page left unmarked. You can see the face of Peter between the space of wolf tail.
