Logos Vs Ethos. In order to engage an audience on a particular topic the person presenting the information must first establish him or herself as someone that can be trusted or as. Ethos is establishing credibility integrity and trust.
They are often used in speech writing and advertising to sway the audience. They are also referred to as the three artistic proofs Aristotle coined the terms and are all represented by Greek words. He presents clear reasons why the colonies are declaring independence including a cause-and-effect explanation and specific offenses for evidence.
Logos mythos ethos and pathos This photograph engages us through the rhetorical strategies of logos mythos ethos and pathos.
Ethos Logos Pathos are modes of persuasion used to convince others of your position argument or vision. Ethos means character and it is an appeal to moral principles. Ethos pathos and logos are the three categories of persuasive advertising techniques. Ethos Logos and Pathos are important when you are trying to persuade other people but other people are going to try to persuade you too.
