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Nike Just Do It Campaign. In this way, nike builds strong relationships with their customers, making them more likely to repurchase from nike in the future. They had bags of content that they could've used for it, not to mention sports stars.
Inspired to rethink your own marketing plan? The infamous killer’s words, “let’s do it” was changed to the now famous words, “just do it” and the slogan was implemented into the nike advertising campaign. They've turned heads, they've shown their brand mentality and they have got people talking about them.
In this way, nike builds strong relationships with their customers, making them more likely to repurchase from nike in the future.
If you want to get to the top of your industry, follow this marketing template. That's why nike has over 1.15k stores worldwide, 76k employees, and earn $39 billion in yearly revenue. (eric risberg/ap) this article is. While the physical fitness craze of the 80’s provided the perfect timing for nike, the marketer aimed at acquiring a share in the popularity of fitness and also making people believe that they could also excel in other areas of life other than sports.