Snapchat Logo Color Meaning. Logo color codes and palettes. Yellow was chosen as snapchat’s key color because the company wanted to stand out, and they noticed that yellow was not used by any of the other main phone apps.
Snapchat also lets you share a story with a select group of friends who can view and contribute to it as a custom story. The color red attracts attention and evokes strong emotions from viewers. A chat is different from a snap.
I do not know their design rationale, so i'll just say how the yellow makes me feel.
Here is a look at the trophy case with each achievement showing on a new row in a grid of emojis. Snapchat’s logo always contains a white ghost on a yellow background, but the actual shade of yellow has changed a little over the years. White tends to be ignored or relegated to the background, but this neutral color is important. 1strangely but true, the color of the heart emojis you send can convey certain messages with various meanings.
