Starbucks Coffee Logo Evolution. In order to get to the real answer, however, we must first look at its history and evolution. Overall, the starbucks logo history has remained remarkably consistent, and it has featured a circle that contains a siren since the brand’s inception in 1971.
Through time, the logo underwent a series of changes. The original black and white logo focused on the mermaid and the fact that starbucks sells more than coffee. The first logo used a coffee brown color (earthly, stable, nurturing), and the mermaid was fully visible, holding her tail in both hands.
The amount of starbucks logos that have been seen is not for less and is that every time the brand made a change, it adapted to reflect that evolution.
The original name, starbucks coffee, tea, and spice was also changed to starbucks coffee. Starbucks coffee, seattle’s best coffee, teavana, evolution fresh and ethos water. They started to move away from the idea of a coffee, tea and spice store towards the coffee shop concept. Here’s what you need to know about the iconic yet enigmatic starbucks siren.
